KJ: Advertising in Schools

PRINCIPLES

Students are a captive audience.  Any promotional program which involves students should have real educational value, reinforce existing curricula, advance educational goals and in no way interfere with or impede instructional time.  Corporate involvement shall not require students to observe, listen to or read commercial advertising.  There is a distinction to be made between advertising and name recognition for donations.  The former promotes a product while the other recognizes a gift.

Nothing should be advertised or promoted that is injurious or harmful to students in school or discriminates against any group.

No student, parent or teacher should feel compelled to purchase, sell or promote any product or service.

Teachers should not receive rewards of any kind for student purchases or commercial products.  The exception to this is when teachers are able to acquire classroom books as a by-product of the student purchase of books.

When schools do advertise via their newsletters, advertisements should be attached, rather than included in the newsletter itself, or segregated from school news and noted as advertising.

All school fund-raising should be voluntary on the part of students and staff.

PROCEDURES

Decisions as to advertising, fund-raising and commercial promotions by schools in M.S.A.D. No. 75 will be made at the school level in accordance with the above principles.  If issues arise, they will be resolved by the Superintendent of Schools.

FIRST READING:               November 6, 2003
SECOND READING:          November 20, 2003
ADOPTION:                         November 20, 2003
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